Advertising in Dubai

Dubai Advertising Types:
1- High ways big sign boards
2- Bridges sign
3- Top and side of building ads
4- Taxi and bus ads
5- Magazines and news papers
6- Radio and televisions
7- Fliers and Brochures

Analytics of advertising types:

1- High ways big sign boards
Cost start from 300.000 Dhs per year up to 1,500,000 Dhs per year
Main purpose used for : Branding
Eye catch and recognizing : 7/10

2- Bridges sign
Cost start from 250.000 Dhs per year up to 1,000,000 Dhs per year
Main purpose used for : Branding and promotions
Eye catch and recognizing : 6/10

3- Top and side of building ads
Cost start from 200.000 Dhs per year up to 1,000,000 Dhs per year
Main purpose used for : Branding
Eye catch and recognizing : 6/10

4- Taxi and bus ads
Cost start from 300,000 Dhs per month up to 1,500,000
Main purpose used for : Branding, promote services
Eye catch and recognizing: 10/10


5- Magazines and news papers
Cost start from 3,000 Dhs per month up to 12,000 Dhs
Main purpose used for: Branding, promote services
Eye catch and recognizing: 7/10

6- Radio and televisions
Cost start from 30,000 Dhs per month up to 100,000 Dhs / depends on the number of the shoots
Main purpose used for: promote services
Ear catch and recognizing: - /10 Depends on the way of the advertise

7- Fliers and Brochures
Cost start from 6,000 Dhs up to 20,000 Dhs / depends on the number of the fliers, printing and posting
Main purpose used for: promote services
Ear catch and recognizing: 9 /10 Depends on the way of the design and the services

The most effective advertising types is the most attractive even its sound silly or you think its not serious enough, for many days I drive in Dubai looking to the quality of the advertising almost all is the same nothing attractive nothing interesting expect a very little ads counted on the fingers that i still remember till now - what I remember is the most attractive, Imagine if you brows news paper what is the most thing that will attract your eyes first, its the images because of overlook all the words and lines look same to the eye, its the same with the advertising if you will be on the same line as all doing you will not be noticed.

Read More about the advertising types at Dubai marketing power Advertising in Dubai http:www.marketingpower.ae


By Alaa Maanawi

Marketin In Dubai

No more going blind for overseas investors, key successful for any business is the marketing as we always hear “Any Fool Can Make Soap, It Takes a Clever Man to Sell It” here is the main point I have meet with many of business men in Dubai who doesn't know exactly what to do regard the marketing as many companies offer unsatisfied solutions for these business men.
So I would like to explain more about the marketing in Dubai and the effective types that can deliver you for success and more income.

#1 - Marketing Consulting: This is study for your business and find out the best solutions to market your services and products built on the consultant wide experiences!

#2 - Advertising: find out for you the best Advertising solution from the cost and the affectivity to arrive you services to every one

#3 - Website : as Google other SE become the #1 directory you need to be listed strongly on the SE in Dubai so you don’t miss finder for your services or by your name, because after advertising they will look back to you from Search Engines.

#4 - Online Marketing: which by emailing people who currently living in Dubai, email your services email your offers and let them talk about it.

#5 - Fax Marketing : Still many people who don’t give a good listening to Emails and electronic staff, there many emails for company have been changed your only way to be sure you reach them is the fax marketing its work brilliant in Dubai.

#6 - Graphic design : any service ever need a graphic design start from the company logo to the rest of info attached to service even letter head, choose well your creative attractive designs that make you remember able and different.

#7 and much more visit our URL to see more about effective marketing in Dubai

Dubai Marketing Power Dubai Marketing Solutions and Effective Marketing types http:www.marketingpower.ae

Dubai Marketing

Marketing In Dubai

Dubai the most growing city in the world! Marketing still small as i see it in big city like dubai, i Just would like to provide sample of one of the companies work and i need the judgment of you on how its going for marketing works!!!

I. Introduction


"Marketing Company in Dubai" Advertising and Event Management is pleased to submit this proposal to Opera Real Estate, for their requirement of:

1. POS material for brand awareness building for "product"
2. Media planning for one year for brand building for "product" and wedding cards
3. PR management for both "product" and the wedding cards

We are submitting this proposal based on the input received on the initial operational parameters of the required solution, during our discussions with the management. The scope of the project, deployment time frame, tentative project plan, as well as the investment summary will need to be further discussed before finalization.

We are very grateful for providing all the information regarding the proposed project and the valuable time spent in explaining the operational details of the company and assistance needed in visual communication areas.

The details within this document are submitted on an understanding that its contents are confidential between "Marketing Company in Dubai" Advertising and Event Management and "client" General Trading LLC; and the contents will not be disclosed to any third party, either verbally or by way of reproduction, without the express written permission of "Marketing Company in Dubai" Advertising and Event Management. "Marketing Company in Dubai" Advertising and Event Management reserves the right to take legal actions in the event of disclosure of such information. All information received "client" General Trading LLC in relation to this project, will be treated in the same confidential manner.

How can "Marketing Company in Dubai" assist you to make "client" products a household name?

We can provide all the necessary visual elements to control the branding


The vehicles
What will "Marketing Company in Dubai" provide?

1.
Telemarketing with email followup
(direct client database used)
Mailshots to existing local database, design and html programming; mailshot to run from your website site
Provide patient information services continuously through mailshots

2.
Direct mail to business partners – B2B

Mailshots to existing local database; design and html programming; mailshot running from the website, which should have a marketing feature as well

3.

Newsletter monthly to clients/pharmacies

Printed – distributed through shops or mail
Online – sent to database of clients
Monthly issue to sit on the server, while archive older versions, provide rich health related content
4.

Internet through web portal

- internet portal for the company where all the dynamic Flash sites will be linked to
- important to maintain a highly sophisticated and dynamic portal, with loads of interesting content, updated continuously.
- newsletter template, printed and online version in pdf
5.
Email marketing to selected database

This is third party email shot, sent to a selected database of target audience; we can provide structure, visual and ongoing change
6.
Direct sales – marketing kit

- brochures, fliers, stationary items as gifts and reminders
- mailers and fliers
- mini brochure in shopping malls for 6 months
- brand identity manual will increase awareness and ensure compliance in all aspects of brand applications.
7.
Strategic alliances

- nationally and internationally
- provide website space for brokers only with special news bulletin and content
- provide a “contest” format to reward the best sales associate every month
- post it on website
8.
Indoor/Outdoor advertising
Support with design, consultancy regarding location
Shopping mall ads for cards
9.
Indoor advertising – shopping malls, airport, etc.
Support with design, location and footfall statistics
10.
Exhibitions and PR events
Press conference – to be organized as needed for product launches
Participate at exhibitions – Arab Health is in January 2008; design, setup and breakdown, with press release and potential featuring of company principles
Participation in the Bridal Show, Dubai and Sharjah
POS material and sampling in pharmacies/gift shops
11.
Media planning
Total media plan for the brand, from conceptualizing to execution and placement


A. "client" General Trading LLC awareness building exercise – aggressive marketing with aim to sell:

Media campaign –

1. Print Media – in classified and a few health related magazines. We provide free design if we release the ads. Control of branding is achieved, as well as lots of time savings having to deal with media from your office.

2. POS materials – we can provide you with display units, posters and danglers as needed. We do will design and produce a prototype and duplicate upon approval.

3. Radio bookings (we suggest 103.8 fm due to their seriousness and coverage) depend on needs and exposure frequency. A well designed campaign with medium exposure, i.e. 100 spots per month would cost about AED 30,000/ months, plus AED 3,500 for jingle (one voice).

4. PR campaign monthly – min. 6 months…………….. AED 7,000 /month retainer can work out a press release as well as some bookings in the Health Magazines, interviews in the local papers to increase brand awareness.

5. Marketing collateral material – folder with brochures in the pocket, 4 pages plus cover. Within 6 months, we suggest you consider a complete corporate profile printed on a good quality paper. This is your signature to the world, it is important to impress. A CD presentation will conclude a good corporate package. The website will follow along the same branding lines.

6. Website support and management – it is of crucial importance to have a very updated, catchy and user friendly website. In the age of internet, online information gathering is almost more important than the local newspaper media. It will undoubtedly bring you benefits to develop a database driven site, with weekly updates of available houses/apartments. The site should carry plenty of pictures and valuable description for people outside the country.

How will it serve us in marketing? Several ways:

- It will enable us to cross post banners to other associate’s sites
- It will enable us to run email marketing campaign through mailshots (this should be done on a monthly basis)
- It will enable us to collect database information and produce an e-newsletter, which we would run monthly.
- It will be a place to host the corporate e-brochure and other related e-shots or specials
- It will be the window to the world – a communication tool like no other available to your staff from other offices.

*Monthly maintenance……………………………………………………………...AED 1,000/mo
(*includes general updates, one mailshot per month, one e-newsletter and cross posting one banner designed)

6. Corporate gifts and promo items – stationary like pads, post it notes, pens, sunshades are a very economical way to say thank you. People like to get gifts and will remember you for it.

Exhibition participation – Arab Health, total solution for design and execution

Option I – pay as you go, per design and consultancy, according to rate card agreed upon
- rate card attached
Option II - AED 10,000 per month retainer payable upfront, covering:
- all designs for one product / month and follow up adaptation for second product.
- consultancy inclusive but not limited to research, site visits, documentation, ideas and brainstorming, as well as negotiating with supplier for execution
- product photography used in visuals (done inhouse), if models are used, third party charges apply
- maintenance of website portal, if programming required, outside charges apply
- press releases, one per product, per month
- includes one CD presentation template (execution will be charged per project length)

As all these elements need a lot of research, we suggest that we set a meeting just to identify the exact needs and set a timeline for each activity. We will be glad to assist you with all of the above items, with brainstorming, planning a complete coordination to achieve your aims and objectives and assure that your designated projects will sell successfully and within the timeframe allocated. We assure you that we can provide you with far reaching assistance locally as well as in the international media scene, we are able to provide intelligent designs and quality work to represent in the most pleasing way.

Looking forward to working with you on this exciting project.

Best regards,


This is how the form look and the prices.

for more undertsanding for the right marketing solutions viste our website http://www.marketingpower.ae Dubai Marketing